Name: DestinationCore
Price range: $

BUILT-IN MARKETING INTELLIGENCE

Get a snapshot of your digital marketing performance.

The DestinationCore Insights dashboard pulls together the performance data from all your digital marketing channels – website, social media feeds and email marketing – into a single location, giving you a comprehensive overview of user engagement. It's a state-of-the-art reporting and analysis hub, presenting a wealth of useful information for you, your partners and stakeholders in easily digestible charts and graphs.

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WEBSITE ANALYTICS

Direct interface with Google Analytics.

During the DestinationCore setup we help you configure your Google Analytics account so that you can analyse both user engagement and user intent in a single view. You can also compare visits and page views month on month, where visitors are coming from and the most popular pages viewed, as well as how many visitors have viewed directory pages and made an outbound click.

EMAIL ANALYTICS

Mailchimp integration and email engagement analytics.

It's not enough simply to attract new visitors to your destination website. It's just as important to build a relationship with them through regular communication. We'll set you up with a Mailchimp account and integrate all data capture forms from DestinationCore to push contacts directly into that account. We can analyse data from your Mailchimp account using a range of criteria, including list health, subscriber location, open and click-through rates, and display the results on your Insights dashboard.

SOCIAL METRICS

Compare Facebook, Instagram and Twitter activity.

Using social media is not only highly effective in terms of audience engagement. Facebook, Instagram and Twitter are also ideal platforms for fast, impactful communication of news, updates and tactical special offers. We pull data from all your social media accounts to provide an overview of the behaviour of your followers.

COMING SOON!

We've got lots of exciting plans for Insights.

In fact, we've got a list as long as your arm of refinements and improvements that we aim to add in the future.

Next up on our development roadmap is DestinationScore - a single metric which indicates how engaged users are with a specific destination in the online space. It will enable you to drill down into the detail and uncover ways to increase user engagement.

We're also working on a Board Report feature, which will enable you to download and distribute a PDF report of the previous month’s performance.

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Use our simple online calculator to get an indicative price in seconds.

Our Standard and Advanced packages both come with a range of built-in features. Simply select your core package and the modules you need to create the destination marketing platform that’s perfect for you.

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