DestinationCore | Say hello to DestinationCore Insights Version 3.0

Say hello to DestinationCore Insights Version 3.0

It's arrived...

We are delighted to announce that we’ve successfully launched an updated version of DestinationCore Insights – the reporting dashboard that sits at the heart of every DestinationCore website.

Feedback is incredibly important to us and we’re proud that the product features are shaped by the needs of our clients and the wider industry. With that in mind, we are pleased to say that the updated version includes a lot of the improvements that have been suggested by our clients.


Talking about the launch of Insights Version 3.0 our Managing Partner Will Wright commented:

“DestinationCore Insights is a unique reporting dashboard which brings together the analysis of website analytics, social media insight and email marketing.

Ever since we launched DestinationCore, the Insights Dashboard has been central to our offering. We know how valuable the automated collection of reporting data is to our clients, and how much they appreciate the insight and intelligence they are able to glean through this important reporting tool. That’s why we decided to invest in making it even better. Our hope is that the new features will provide our clients with even more Actionable Insights to help them continually refine and improve the performance of their digital marketing.”

Here’s a quick run-down of what’s new:

  • Brand new engagement benchmarking – clients can view at a glance how they perform against their peers when it comes to engagement with their digital marketing
  • Top performing blog posts – lots of our clients were asking for blog posts to be added alongside businesses, event and offers, so we've responded in kind
  • View email statistics campaign by campaign – this new tool allows clients to see which emails receive the highest engagement, helping to inform future campaign content
  • Website device breakdown – see the types of device that users view content on, allowing clients to adapt forthcoming content to be more in context
  • Sessions and page views by location – providing a richer understanding of where website visitors are coming from across the UK
IPAD MOCKUP 1

Previously DestinationCore Insights had only been available to clients who have a DestinationCore website. However, in addition to the new features we’ve introduced, the system has been completely reconfigured to allow any destination website and digital marketing channels to be integrated into the dashboard.

We’ve also created a new permission structure which allows several websites to be linked to an account so that you can view performance across all the websites, social media channels and email marketing in that account. Additionally we've introduced an innovative feature which allows clients to view the top performing social posts from across the entire account.

Jay Pratt, our Technical Lead offers some commentary on how this works and the benefits to destinations:

“Our new approach means even more destinations can benefit from the Actionable Insights offered through our Insights dashboard. The introduction of linked websites across an account means that clients using this portfolio-based approach will be able to view trends across all the destinations in their portfolio to identify the best practice in specific areas. Learnings from a particular website, social media post or email can then be used to improve the performance of other destinations.”

MOCKUP 2

The first client set to benefit from this is Savills Place – a Manchester based content and digital marketing agency - who deal exclusively with Leisure & Retail destinations. Chris Burton of Savills Place can’t wait to start using the product:

“The DestinationCore Insights product is going to offer exceptional value to our Shopping Centre and Leisure & Retail clients by providing them with an added level of intelligence about the performance of their destination marketing activity”

“Previously the reports we created for our clients were quite manual. We had to login to the reporting sections of each client’s website, social media and email marketing channels and extract the data we wanted. This is very time consuming. DestinationCore Insights automates that process and also provides a unique oversight of the best performing channels and destinations in our portfolio. We can learn very quickly about what’s engaging users in one area and then apply that to other destinations in our portfolio. The top performing social posts is also a great tool.”

“The time we save compiling reports can now be spent on more marketing activity. Making our clients budgets stretch further and providing added value over our competitors.”

If you’d like to find out more about the new and updated DestinationCore Insights product please contact Will Wright – will@destinationcore.com, or Jane Petrucci – jane@destinationcore.com and ask for a demo.

View some case studies

Epsom BID

Epsom BID

Epsom is an historic market town nestled between London and The Surrey Hills. Epsom is more than just home to The Derby. It’s famous for Epsom Salts and has an abundance of history and heritage. The challenge was to showcase everything that Epsom has to offer without blowing the budget - enter DC One!

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Uxbridge BID

Uxbridge BID

The team at Uxbridge BID wanted to upgrade their website in order to offer greater value to their levy payers. DC One was the ideal solution to meet their needs as the automation offered through the combination of Business Login and Automated Subscriber Emails gave them incredible value on a tight budget.

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Midsummer Place

Midsummer Place

With the shopping centre having moved away from the ownership of the intu Group the client was looking for outstanding value for money and lots of built-in automation in order to stretch marketing budget as far as possible. They love the simplicity of DC One, with the structure making it easy for users to find what they are looking for.

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Merry Hill Centre

Merry Hill Centre

With the break-up of the intu Group, the client was looking for a website they could get up-and-running in a short space of time and as a temporary solution, so they had a web presence to give them time to build out the website of their dreams. DC One was the perfect solution – offering all the functionality they needed with a quick turnaround.

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NewcastleGateshead

NewcastleGateshead

The NewcastleGateshead Initiative is the DMO representing Newcastle, Gateshead and the surrounding areas. They came to us frustrated with their existing website solution – feeling that their current provider was offering poor value for money. Our solution has helped transform their online presence by improving the user experience and offering greater value for their members.

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Visit Southampton

Visit Southampton

Southampton BID had just gone through a brand refresh and were looking to help bring that brand to life with a powerful online experience. They wanted visitsouthampton.co.uk to be the go-to website for users to find out about what to do and what's on in Southampton. They chose the Pro core package and The List Events Feed module to power their website.

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All About Ipswich

All About Ipswich

All About Ipswich is a DMO for Ipswich and the surrounding area. The website showcases events and offers, and also includes a business directory. It provides easy access to a huge range of content, with the Journey Planner and Itinerary Builder modules enriching the user experience. The Campaign Section module provides a hub for the client's numerous marketing initiatives.

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Visit Clapham Junction

Visit Clapham Junction

As a BID in their first term The Junction BID needed to make an impact. Attracting visitors to Clapham Junction by showcasing what’s on offer and demonstrating value to the businesses they represent was essential. They chose the Offers and Events progressive web app alongside the Pro core package to encourage people who work within the BID area to spend more time at The Junction.

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In Colchester

In Colchester

In Colchester is the consumer website for the Colchester BID. We helped them create a new consumer facing brand, and then applied that brand to the DestinationCore platform to create a stunning looking website. Launched in August 2019 the feedback for this site has been superb.

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Visit Melchester

Visit Melchester

We’ve created a demo site for our fantasy town of Melchester. It’s an idyllic location by the sea, with an abundance of independent retailers and fair number of local characters too. Be sure to check out the blog about a true local hero - Admiral Standfast. Go on. Take a trip to Melchester!

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DestinationCore exmaples on Mobile

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Tel: 01473 215656

Email: info@destinationcore.com

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