DestinationCore | Pescod Square: Website For Boston Shopping District…
Pescod Square
DestinationCore One

Boston’s Premier Retail Destination

An urgent need meant this centre's website had to be up and running ASAP

The Problem

Pescod Square is a shopping district in the very heart of Boston. It links together Wide Bargate and Mitre Lane and incorporates the historic Pescod Hall. With 18 stores which cover in excess of 93,000 square feet of retail space and a 377-space car park.

The team needed a website up and running ASAP as their contract with existing website provider had expired and they found themselves without an online presence. They also needed an easy to update retail directory to showcase their retailers.

The Solution

Enter DC One!

On their previous website they had to contact their website provider every time they wanted to make an update, DC One gave them complete control over the content on the website.

And not just that, but the entire site was up and running in just three weeks.

Visit Website
Modules installed include
  • Integration - Mailchimp Automated Subscriber Emails

The Results

The Visit Boston website is the fourth biggest source of referral traffic to the Pescod Square website, demonstrating the value of working in partnership with the local DMO

Web traffic has doubled year on year since the new website went live.

"The reason we chose DestinationCore was the personal service. They took time to get to know our business and its needs. They are always on hand if we get stuck, and the reporting dashboard was one of the real benefits of the product, as well as the system which is easy to navigate round, particularly as this was a very new product for us here at Pescod Square Shopping Centre."

Lisa Dawson, Pescod Square Centre Manager

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