DestinationCore | About DC: All-In-One Place Marketing Solution |…


DestinationCore has been built in collaboration with industry experts. It is a tried and trusted destination marketing solution that puts you in control. We help Cities, Towns, Leisure & Retail destinations, BIDs, DMOs and PMOs across the UK position and brand their destination online.

A successful destination website should feel like a set of curated experiences and suggestions which is unique to every user. However, it can’t function without the essential ingredients. Every destination website shares a set of common features – a business directory is fundamental, as are things like events, offers and blogs.

However, every destination is unique in its ambitions - and how it goes about achieving them. We also know that consumer trends change, as does technology, and that budgets are often fluid year on year. And that’s why we created the DC Module Marketplace. It’s the foundation of our business model.

The DC Module Marketplace is a suite of industry specific ‘mini products’ and pre-made technology integrations which can be bolted on to your core DC product at anytime. This means you can configure DestinationCore to meet your specific needs, and only pay for the functionality you need - and nothing more.

It also means that you can continually adapt to the changing needs of your users and stakeholders, and take advantage of innovations in technology and consumer trends as they are developed.

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Five reasons to choose DestinationCore


Achieve more with less effort

Make budgets go further through digital marketing automation.

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Adaptable to specific needs

Because no two places are the same.

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Improve performance over time

In-built analysis, reporting and benchmarking; offering actionable insights to demonstrate effectiveness.

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Generate Income

Create revenue via technical integrations.

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Build customer loyalty and repeat revenue

Encourage repeat visits and loyalty with a range of user experience tools.

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The industry experts

DestinationCore is a product shaped by the industry, and endorsed by the industry.

Our 17+ years of place and destination marketing experience has taught us a lot. We’ve consulted, we’ve partnered, we’ve worked for, worked with, but most of all, we’ve listened to destination we've come into contact with. And each destination has provided us with a richer insight into what’s liked, what isn’t, what’s keeping them up at night and what would make life easier.

And that’s why in November 2018, DestinationCore was launched.

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Tried and trusted by BIDs and DMOs

Built specifically with BIDs, DMOs and Leisure & Retail clients in mind, DestinationCore provides the perfect platform to promote any destination online. It's our understanding of the industry that makes us trusted by clients across the UK.

We know that each destination has a unique offering. That's why we provide a number of configuration options. You can choose a DestinationCore One, Pro or Enterprise package, and then add modules to create an online platform which suits your exact requirements.

We also know that any destination has to prove value to stakeholders. That's why we've worked closely with our clients to develop DC Insights - an easy-to-use dashboard that provides unique insights into not only the performance of your website, but also the wider digital marketing activity. It comes as standard with any DC website, but can also be purchased as a stand alone product.

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A showcase for your brand

No two places are the same. So, unlike other online platforms aimed at destination marketing, we design websites which project the character and brand integrity of the places they feature.

By building a website on our DestinationCore platform, we can make sure it reflects and conforms to your brand identity.

And we use our expertise to help you wrap up that design in an excellent user experience.

Insight & Intelligence

A digital platform which brings together the analysis of all your digital marketing actions into one place so you can easily measure and access the impact of your online activity. It comes as standard with any Dc website, but is also available as a stand alone product for destinations who want enhanced reporting and integration of complex data sources.

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Module Marketplace

With DestinationCore you can scale up (or down) as and when you need to. Each DestinationCore package comes with a range of built-in essential features plus access to our Module Marketplace of add-on technology and data integrations which provide a combination of:

  • Enhanced Automation

  • Enhanced User Experience

  • Enhanced Author Experience

  • Enhanced Data Reporting & Visualisation

  • Increased Customer Loyalty

  • Income Generation Opportunities

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