DestinationCore is a comprehensive suite of destination marketing platforms developed by the Jacob Bailey Group, with over 20 years' of experience in creating innovative digital solutions for both B2C and B2B audiences. Our expertise has led to the design and development of destination marketing technology for a wide range of destinations.
Our platform includes:
WEBSITES & DCMS – DESTINATIONCORE ONE, DESTINATIONCORE PRO & DESTINATIONCORE ENTERPRISE
A range of destination marketing website solutions powered by our Destination Content Management System (DCMS), featuring industry-specific functionality and integrated digital marketing automation.
DESTINATIONCORE INSIGHTS
A powerful reporting and analytics platform, included as standard with any DestinationCore website, or available as a stand-alone solution for destinations seeking enhanced data integration and performance tracking.
DESTINATIONCORE BUSINESS LOGIN
A secure, password-protected area where businesses can update their directory listings and submit content for approval, including a mechanism for ensuring all updates are reviewed before going live.
DESTINATIONCORE AVAILABILITY SEARCH
A solution that aggregates data from multiple Property Management Systems (PMS) into a single feed, providing up-to-date accommodation pricing and availability.
ACCESSCHECK
An accessibility questionnaire platform that helps businesses understand the accessibility features they have by completing tailored surveys, supported by Visit England’s guidance.
DESTINATIONCORE MODULE MARKETPLACE
Our module marketplace offers a wide range of additional tools and functionalities that can be easily integrated into your website. These modules are designed to enhance your destination’s digital experience, whether it's for business listings, event management, or more specialised solutions, giving you the flexibility to expand and customise your platform as your needs grow.
With our range of solutions, we are dedicated to helping destinations create impactful, user-friendly websites while driving engagement and growth through data-driven insights and tools.
Five reasons to choose DestinationCore
WE'RE INDUSTRY EXPERTS
DestinationCore has been in business since 2018 and our parent agency has been providing brand and marketing services to the destination market since 2002.
WE PUT OUR CLIENTS FIRST
Customer service is at the heart of our business. We provide added value for our clients through an annual licence fee, which includes ongoing support, advice, and recommendations.
OUR UNIQUE BUSINESS MODEL
The DestinationCore business model is built around our Module Marketplace which means you can scale up (or down) and continually iterate your website over time to respond to evolving consumer trends and business needs.
DESTINATIONCORE INSIGHTS
A state-of-the-art reporting and analysis hub, presenting a wealth of powerful data for you, your partners and stakeholders in easily digestible charts and graphs. It is included within the licence fee and provides built-in performance intelligence to help you convert online visitors into physical visitors.
PRE-BUILT INTEGRATIONS
Through DestinationCore you are able to access, and bring together a number of different technology integrations tailored to meet the needs of the industry, saving you time and making your marketing efforts more efficient and effective.
A PRODUCT SHAPED BY THE INDUSTRY
DestinationCore is a product shaped by the industry, and endorsed by the industry.
Our 20+ years of place and destination marketing experience has taught us a lot. We’ve consulted, we’ve partnered, we’ve worked for, worked with, but most of all, we’ve listened to every destination we've come into contact with. And each destination has provided us with a richer insight into what’s liked, what isn’t, what’s keeping them up at night and what would make life easier.
Tried and trusted
Built specifically with LVEPs, DMOs, BIDs and Leisure & Retail clients in mind, DestinationCore provides the perfect platform to promote any destination online. It's our understanding of the industry that makes us trusted by clients across the UK.
We know that each destination has a unique offering. That's why we provide a number of configuration options. You can choose a DestinationCore One, Pro or Enterprise package, and then add modules to create an online platform which suits your exact requirements.
We also know that any destination has to prove value to stakeholders. That's why we've worked closely with our clients to develop our Insights reporting dashboard that provides unique insights into not only the performance of your website, but also the wider digital marketing activity. It comes as standard with any DestinationCore website, but can also be purchased as a stand alone product.
Module Marketplace
The DestinationCore business model is built around our Module Marketplace; a suite of pre-built, destination specific, mini products. These can be added to any of our core products at any time. This means you can scale up (or down) and continually iterate your DestinationCore technology over time to respond to evolving consumer trends and business needs. All DestinationCore products (and mini products) communicate seamlessly.
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Enhanced Automation
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Enhanced User Experience
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Enhanced Author Experience
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Enhanced Data Reporting & Visualisation
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Increased Customer Loyalty
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Income Generation Opportunities
