DestinationCore | From Newcastle to Boston to York

From Newcastle to Boston to York

Digitally transforming locations around the UK

From Newcastle to Boston to York, DestinationCore is digitally transforming locations around the UK.

DC One - Pescod Square

Our latest DC One site to go live is Pescod Square, Boston’s premier shopping centre. Utilising our streamlined, efficient platform, we had this site up and running in just a few short weeks.

The Pescod Square team were able to add their destination branding and implement a customisable retail directory with search filtering and a feature rich business directory including ‘you might also like’ functionality.

The DC One site also offers Pescod Square one-click posting to social media and the set-up of their personalised reporting dashboard – which captures digital marketing performance data to make for easy reporting back to stakeholders.

Take a look at the site here: https://www.pescodsquare.com

PESCOD SQUARE WEBSITE

DC Pro - Metrocentre

As one of the UK's top shopping and leisure destinations, Metrocentre, Gateshead was taken over by Sovereign Centros in October 2020 and since then, they've been through a period of transformation which includes a complete rebrand and a new DestinationCore Pro website.

METROCENTRE WEBSITE

The rebrand and website are cementing the Metrocentre as a best in class go-to destination for all the family, a place to meet and enjoy engaging and innovative experiences, and ultimately become a place to make new family memories.

The key UX objectives of the new site were to:

- Ensure users can get to the information that they want as quickly as possible
- Surface the opportunity for users to discover other related content whilst on the site, thus improving time on site / pages per session
- Ensure users can easily access opening and closing times
- Allow users to define their experience on the website based on the type of shopper they are – e.g., visiting for a day out or popping in quickly
- Surface the breadth of the offer at the centre

All of which meant the DestinationCore Pro was the perfect fit for this shopping centre.

See the site in action here: https://themetrocentre.co.uk/

DC Enterprise - Visit York

As the 7th most visited city in the UK, attracting 8.4 million visitors a year, Visit York needed to sit on the premium DestinationCore Enterprise platform. Offering a personalised experience for over 115,000 visitors a month is no mean feat but by deploying our bespoke modules such as the enhanced itinerary builder and totally revamping the customer journey, the new website is now better positioned to drive growth and value of tourism in the area.

Visit York Visual

The previous site offered a confused and disjointed customer journey. Not only did the team need a robust and flexible system that could handle a large volume of traffic, but the on-site user experience urgently needed to be improved through an improved user journey, increased levels of personalisation, better structure of information and additional tools which would aid user discovery, to help drive the growth and value of tourism in the area.

Not only has the website had a complete redesign to improve the look and feel but it now also offers improved functionality and a brand new and enhanced itinerary building capability that allows visitors to share their created itineraries online.

Visit York Visual copy

The audience demographic changes monthly as York is a city of festivals with a continually evolving offer. This means that it was important that the website was dynamic and could be updated regularly with content for specific audiences for specific events/festivals/seasonality.

Visit York now offers a seamless integration with one of DestinationCore’s key partners, TXGB. This booking service allows businesses to link their products directly to this national booking platform, making it easier for visitors to book their entire visit via one website rather than multiple sites – and in the process, driving up one of the top KPI’s for the site; an increase in overnight stays.

Utilising the Google Ad Manager platform integration, Visit York can now generate their own advertising revenue on site, whilst at the same time providing added value to members through increased visibility and exposure.

Visit York can be found here: https://www.visityork.org/

View some case studies

Epsom BID

Epsom BID

Epsom is an historic market town nestled between London and The Surrey Hills. Epsom is more than just home to The Derby. It’s famous for Epsom Salts and has an abundance of history and heritage. The challenge was to showcase everything that Epsom has to offer without blowing the budget - enter DC One!

VISIT WEBSITE

Uxbridge BID

Uxbridge BID

The team at Uxbridge BID wanted to upgrade their website in order to offer greater value to their levy payers. DC One was the ideal solution to meet their needs as the automation offered through the combination of Business Login and Automated Subscriber Emails gave them incredible value on a tight budget.

VISIT WEBSITE

Midsummer Place

Midsummer Place

With the shopping centre having moved away from the ownership of the intu Group the client was looking for outstanding value for money and lots of built-in automation in order to stretch marketing budget as far as possible. They love the simplicity of DC One, with the structure making it easy for users to find what they are looking for.

VISIT WEBSITE

Merry Hill Centre

Merry Hill Centre

With the break-up of the intu Group, the client was looking for a website they could get up-and-running in a short space of time and as a temporary solution, so they had a web presence to give them time to build out the website of their dreams. DC One was the perfect solution – offering all the functionality they needed with a quick turnaround.

VISIT WEBSITE

NewcastleGateshead

NewcastleGateshead

The NewcastleGateshead Initiative is the DMO representing Newcastle, Gateshead and the surrounding areas. They came to us frustrated with their existing website solution – feeling that their current provider was offering poor value for money. Our solution has helped transform their online presence by improving the user experience and offering greater value for their members.

VISIT WEBSITE

Visit Southampton

Visit Southampton

Southampton BID had just gone through a brand refresh and were looking to help bring that brand to life with a powerful online experience. They wanted visitsouthampton.co.uk to be the go-to website for users to find out about what to do and what's on in Southampton. They chose the Pro core package and The List Events Feed module to power their website.

VISIT WEBSITE

All About Ipswich

All About Ipswich

All About Ipswich is a DMO for Ipswich and the surrounding area. The website showcases events and offers, and also includes a business directory. It provides easy access to a huge range of content, with the Journey Planner and Itinerary Builder modules enriching the user experience. The Campaign Section module provides a hub for the client's numerous marketing initiatives.

VISIT WEBSITE

Visit Clapham Junction

Visit Clapham Junction

As a BID in their first term The Junction BID needed to make an impact. Attracting visitors to Clapham Junction by showcasing what’s on offer and demonstrating value to the businesses they represent was essential. They chose the Offers and Events progressive web app alongside the Pro core package to encourage people who work within the BID area to spend more time at The Junction.

VISIT WEBSITE

In Colchester

In Colchester

In Colchester is the consumer website for the Colchester BID. We helped them create a new consumer facing brand, and then applied that brand to the DestinationCore platform to create a stunning looking website. Launched in August 2019 the feedback for this site has been superb.

VISIT WEBSITE

Visit Melchester

Visit Melchester

We’ve created a demo site for our fantasy town of Melchester. It’s an idyllic location by the sea, with an abundance of independent retailers and fair number of local characters too. Be sure to check out the blog about a true local hero - Admiral Standfast. Go on. Take a trip to Melchester!

VISIT WEBSITE
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Tel: 01473 215656

Email: info@destinationcore.com

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