Digitally transforming locations around the UK
From Newcastle to Boston to York, DestinationCore is digitally transforming locations around the UK.
Our latest DC One site to go live is Pescod Square, Boston’s premier shopping centre. Utilising our streamlined, efficient platform, we had this site up and running in just a few short weeks.
The Pescod Square team were able to add their destination branding and implement a customisable retail directory with search filtering and a feature rich business directory including ‘you might also like’ functionality.
The DC One site also offers Pescod Square one-click posting to social media and the set-up of their personalised reporting dashboard – which captures digital marketing performance data to make for easy reporting back to stakeholders.
Take a look at the site here: https://www.pescodsquare.com
The rebrand and website are cementing the Metrocentre as a best in class go-to destination for all the family, a place to meet and enjoy engaging and innovative experiences, and ultimately become a place to make new family memories.
The key UX objectives of the new site were to:
- Ensure users can get to the information that they want as quickly as possible
- Surface the opportunity for users to discover other related content whilst on the site, thus improving time on site / pages per session
- Ensure users can easily access opening and closing times
- Allow users to define their experience on the website based on the type of shopper they are – e.g., visiting for a day out or popping in quickly
- Surface the breadth of the offer at the centre
All of which meant the DestinationCore Pro was the perfect fit for this shopping centre.
See the site in action here: https://themetrocentre.co.uk/
As the 7th most visited city in the UK, attracting 8.4 million visitors a year, Visit York needed to sit on the premium DestinationCore Enterprise platform. Offering a personalised experience for over 115,000 visitors a month is no mean feat but by deploying our bespoke modules such as the enhanced itinerary builder and totally revamping the customer journey, the new website is now better positioned to drive growth and value of tourism in the area.
The previous site offered a confused and disjointed customer journey. Not only did the team need a robust and flexible system that could handle a large volume of traffic, but the on-site user experience urgently needed to be improved through an improved user journey, increased levels of personalisation, better structure of information and additional tools which would aid user discovery, to help drive the growth and value of tourism in the area.
Not only has the website had a complete redesign to improve the look and feel but it now also offers improved functionality and a brand new and enhanced itinerary building capability that allows visitors to share their created itineraries online.
The audience demographic changes monthly as York is a city of festivals with a continually evolving offer. This means that it was important that the website was dynamic and could be updated regularly with content for specific audiences for specific events/festivals/seasonality.
Visit York now offers a seamless integration with one of DestinationCore’s key partners, TXGB. This booking service allows businesses to link their products directly to this national booking platform, making it easier for visitors to book their entire visit via one website rather than multiple sites – and in the process, driving up one of the top KPI’s for the site; an increase in overnight stays.
Utilising the Google Ad Manager platform integration, Visit York can now generate their own advertising revenue on site, whilst at the same time providing added value to members through increased visibility and exposure.
Visit York can be found here: https://www.visityork.org/