DestinationCore | The Power of Data

The Power of Data

Say hello to talking bus stops.

If the decisions and policies that shape our societies were cakes, data would be the eggs, flour, sugar and butter.

Without data, we’d do everything on a whim. Whilst we can apply that logic to our lottery number choices and when we add that unnecessary side dish to our food order, without data and information, we can’t organise and implement change for the better. In the context of cities, BIDs and DMO’s, it’s no different and the ways in which we gather and use data are crucial as to how we can further improve our spaces and businesses.

The importance of information

It is no surprise that data-driven cities such as Singapore have had a world-leading, effective and coordinated response to COVID-19 with effective tracing initiatives such as SafeEntry. City planners and authorities all share the same goal of improving their infrastructure and amenities for communities. Locations need to have a marketable space that retains regular users and encourages new customers. Both of these missions are made possible through a strong connection between the people and the organisation.

By gathering data and insights from communities, cities are being shaped by citizens. Decisions need to be made with users in mind, as their expertise and experiences can offer a unique insight into what people want and need – after all, the general public are the ones living, working and playing in the area, so shouldn’t they have a say? Making the process of policy creation a more collaborative and transparent process enhances the overall experience of city planning and creates stronger relationships between cities and their citizens.

Data’s many faces

The scope of information available is what makes data such a versatile asset for decision makers. But it’s no longer enough to just gain data from one source.

Pure numerical data can show helpful statistics such as car park usage, tenant occupancy rates and shopping footfall. Digital data, such as that collected by DestinationCore, provides valuable insight into the actions of consumers and stakeholders online. And the data collected by us at Hello Lamp Post will further enhance your destination knowledge and insight. Put that all together and you have a complete, 360 understanding of your entire location.

The data handled at Hello Lamp Post is collected through innovative, inclusive and instant methods of communication with talking street furniture. Whether you want to chat with a bus stop about bus times, a parking metre for parking information, a statue to find out its history or a bench for just a chat, we have added a helpful element to points of interest, through friendly and curious interactions. By repurposing street objects in their built environment, Hello Lamp post is able to share local information, give opportunities for community feedback and put smiles on people’s faces.

Our platform is completely flexible, which means conversations can be adapted around individual councils or BID’s objectives. For example, Hello Southwark was able to gauge the thoughts and feelings of the community on local environmental issues, whilst Hello Lerwick discovered what residents would like to change about the high street and public spaces around the town. Both of these studies have enabled local leaders to access a vast array of data on issues that need to be addressed, in order to shape a better future for their areas in which people live, work and play.

Bus Stop Illustration

Data made less complicated

Handling data can be an intimidating process. Ideas of massive quantities of numbers and statistics are alienating and can put people off from wanting to use information as a tool…making it easy to forget the abundance of benefits that data gathering brings.

That’s why our mission and DestinationCore’s mission are so closely aligned. Data doesn’t have to be overwhelming or hard to understand! The easier it is to understand, the more likely you are to gain useful actionable insights from it.

At Hello Lamp Post, we want to humanise places around the world, so that people can access local information easily and decision makers can be better informed about the needs of their community. Both our dashboard and the DestinationCore Insights dashboard aren’t like something from the Matrix – they both show real-time data, insights and results that allow for easy access for the city councils, BIDs, DMOs, universities and hospitals that need it.

The simplicity of our model looks to tackle issues commonly found in data gathering exercises. Our friendly street objects offer a fun and interactive feature to public spaces, encouraging residents, visitors and customers to say what’s on their mind, where they might not have had the opportunity to before. At a time when community support has never been more important, Hello Lamp Post is encouraging people to voice their opinions and feedback about their local area so that we can better inform decision makers and create human-centric cities of the future.

Hello Lamp Post Process

Change in action

Hello Lamp Post sets out to give underrepresented and unheard voices a new platform to connect with decision makers. An example of this is Hello Summerside in Prince Edward Island, Canada, where conversational data was used to shape the city’s tax budget. With a record uptake in engagement from the 18-30 year old demographic, a new audience had their say on an issue that they had historically never been involved in.

City planners and local governments benefit from accessing new voices, as they are then able to create improvements more catered to the community, Hello Maritime Mile in Belfast, UK, engaged with visitors of all ages from all six continents. This diverse pool of data has allowed Belfast City Council to gather insights from a diverse group of demographics and has been able to enhance visitor experiences in an area which typically didn’t see high footfall numbers and dwell times.

Summerside Canada

With 68% of people expected to live in cities by 2050, it is crucial that urban spaces are prepared for these growing populations. As we gather more data and insights from communities across the world, Hello Lamp Post is ultimately putting people at the heart of policies and decisions that affect them – by humanising urban environments and making places interactive, we’re able to create people-centre cities of the future.

For more information on Hello Lamp Post and how we use data to shape cities of the future, visit hellolamppost.co.uk or email contact@hlp.city

View some case studies

Epsom BID

Epsom BID

Epsom is an historic market town nestled between London and The Surrey Hills. Epsom is more than just home to The Derby. It’s famous for Epsom Salts and has an abundance of history and heritage. The challenge was to showcase everything that Epsom has to offer without blowing the budget - enter DC One!

VISIT WEBSITE

Uxbridge BID

Uxbridge BID

The team at Uxbridge BID wanted to upgrade their website in order to offer greater value to their levy payers. DC One was the ideal solution to meet their needs as the automation offered through the combination of Business Login and Automated Subscriber Emails gave them incredible value on a tight budget.

VISIT WEBSITE

Midsummer Place

Midsummer Place

With the shopping centre having moved away from the ownership of the intu Group the client was looking for outstanding value for money and lots of built-in automation in order to stretch marketing budget as far as possible. They love the simplicity of DC One, with the structure making it easy for users to find what they are looking for.

VISIT WEBSITE

Merry Hill Centre

Merry Hill Centre

With the break-up of the intu Group, the client was looking for a website they could get up-and-running in a short space of time and as a temporary solution, so they had a web presence to give them time to build out the website of their dreams. DC One was the perfect solution – offering all the functionality they needed with a quick turnaround.

VISIT WEBSITE

NewcastleGateshead

NewcastleGateshead

The NewcastleGateshead Initiative is the DMO representing Newcastle, Gateshead and the surrounding areas. They came to us frustrated with their existing website solution – feeling that their current provider was offering poor value for money. Our solution has helped transform their online presence by improving the user experience and offering greater value for their members.

VISIT WEBSITE

Visit Southampton

Visit Southampton

Southampton BID had just gone through a brand refresh and were looking to help bring that brand to life with a powerful online experience. They wanted visitsouthampton.co.uk to be the go-to website for users to find out about what to do and what's on in Southampton. They chose the Pro core package and The List Events Feed module to power their website.

VISIT WEBSITE

All About Ipswich

All About Ipswich

All About Ipswich is a DMO for Ipswich and the surrounding area. The website showcases events and offers, and also includes a business directory. It provides easy access to a huge range of content, with the Journey Planner and Itinerary Builder modules enriching the user experience. The Campaign Section module provides a hub for the client's numerous marketing initiatives.

VISIT WEBSITE

Visit Clapham Junction

Visit Clapham Junction

As a BID in their first term The Junction BID needed to make an impact. Attracting visitors to Clapham Junction by showcasing what’s on offer and demonstrating value to the businesses they represent was essential. They chose the Offers and Events progressive web app alongside the Pro core package to encourage people who work within the BID area to spend more time at The Junction.

VISIT WEBSITE

In Colchester

In Colchester

In Colchester is the consumer website for the Colchester BID. We helped them create a new consumer facing brand, and then applied that brand to the DestinationCore platform to create a stunning looking website. Launched in August 2019 the feedback for this site has been superb.

VISIT WEBSITE

Visit Melchester

Visit Melchester

We’ve created a demo site for our fantasy town of Melchester. It’s an idyllic location by the sea, with an abundance of independent retailers and fair number of local characters too. Be sure to check out the blog about a true local hero - Admiral Standfast. Go on. Take a trip to Melchester!

VISIT WEBSITE
DestinationCore exmaples on Mobile

GET IN TOUCH

Want to know more about DestinationCore? Call, email or fill in the form.

Tel: 01473 215656

Email: info@destinationcore.com

Endorsed by industry leaders