Environmental & Social Impact

Flexible and Remote Working; Jacob Bailey Group personnel enjoy flexible and remote working. The Marketing Manchester project environmental output, delivered by the DestinationCore team, will include 100% remote working

Carbon Footprint Offset; Offset carbon footprint created by any business travel via private transport, via the planting of trees. We consciously use the train to do most of our business travel and over a 12-month period, this equates to approx. 4000 miles of rail travel, which is 0.25 tonnes of CO2e. We offset that using Carbon Footprint Ltd

Cycling to Work; For team members that wish to enjoy the personal company of their colleagues, we operate and encourage a cycle to work scheme. Employee have the opportunity to purchase bikes at a reduced rate via the government backed Cycle to Work Scheme (https://www.bike2workscheme.co.uk/)

Think and Switch and Last Out; Amongst other internal initiatives, this involves a highly visual notices and reminders about good energy management values and behaviours maintaining good communication flow and encourages our team to minimise the impact of our office energy usage on the planet.

Electrical Recycling; All Electrical items are given to PRM Green Technologies for reuse or recycling.

'Bottle for Life' Scheme; All company employees are provided with a reusable drinks bottle.

Better Business Travel; Use trainhugger.com for our train bookings – they plant trees for every journey undertaken by us, in association with the Royal Forestry Society.

Partners; We endeavour to work with supply partners that also share our values and have net zero targets. For example, AWS cloud-based services have a 100% renewable energy by 2025, and certified net-zero by 2040 pledge.

Environmental Planning Tool; We've recently introduced a Sustainability Planning module which can be added to any DestinationCore website. This tool allows users to plan activities based on a number of different eco-friendly criteria helping visitors become more environmentally aware. Impacts are recorded in DestinationCore Insights, our digitally data-driven reporting dashboard which collects destination performance data allowing economic and environmental impact to be benchmarked in real time across the destination industry.

AWS Usage; We exclusively use AWS for hosting and development operations. They have a pledge to be fully renewable by 2025. https://sustainability.aboutamazon.co.uk/environment/the-cloud

As part of The Jacob Bailey Group, DestinationCore take CSR seriously. Our Social Values policies focuses on three core areas, Youth, Charity and looking after our People (but we get involved in other stuff too). Below is a selection of just a few of the initiatives that are an integral part of our business.

Charity Support & Volunteer Days; The Jacob Bailey Group understand the importance of supporting those less fortunate than us. We look to support small local charities that don’t get the same level of donations as the national charities and instigate company-wide initiatives to raise funds for our charity partners. Since 2018 we have:

• Raised over £10,000 for two local adult hospices, St Elizabeth Hospice and St Helena Hospice, through a Company-wide sponsored cycle challenge and other charity events
• Supported other local charities including East Anglian Air Ambulance, Railway Children and ITFC Charitable Trust and Big Kid by running raffles, cake sales and charity quizzes over recent years
• Provided over 100 hours of charity support through our employee volunteer scheme, which allows our team members to support activities for a charity of their choice. For example, one of our talented young team recently painted an elephant sculpture as part of trail in aid of the local adult hospice. His elephant subsequently sold at auction for several thousand pounds
• Our directors have supported charity initiatives which include growing moustaches, entering extreme races such as the Gauntlet, Whole Hog and Mucky Races running several miles covered in mud, money donations, and even… jumped out of a plane to raise money for charity
• Provided extensive time and expertise at no cost to run social media campaigns for charity balls (helping the charity Gee Whizz to raise in excess of, £200,000).

Apprentice & Young Persons Employment Opportunities; Breaking into the tech industry is hard for young developers with no experience. We actively seek to offer opportunities at apprenticeship level and graduate level. Employing a young inexperienced developer, offering them on the job training and a first step on the ladder will always be our preferred employment growth approach. We have developed a partnership with local tech training provider Netmatters. This partnership has allowed us to:

• Appoint three junior developers in the previous 12 months – all with no previous commercial experience
• Build a bespoke training program for future DestinationCore developers
• Identify potential future employees in advance of them finishing their training course with Netmatters.

University of Suffolk Support; As a Visiting Fellow, our Director (Shaun Bailey) has contributed to the University of Suffolk’s, MA Marketing course composition and development. We regularly provide lecture speakers to help bring students closer to the real world of data, digital communications and creativity. In addition, the wider team has helped students of The University of Suffolk for many years, plan, market and manage a live business conference attended by hundreds of businesses each year. We then mark the students work with their course tutor that goes towards their final degree result.

Youth Engagement Program; our Youth Engagement Programme reaches out to the, CIM, Otley College, UCS, University of Hertfordshire, Suffolk College and the School for Social Entrepreneurs. We also manage dozens of work experience students throughout the year.

Institute for Data and Marketing; On a national level, our Director (Shaun Bailey) sits on the Qualification Board for Institute of Data and Marketing in a voluntary position to help shape data, digital and marketing qualifications for the industry. He has helped create a national Data and Marketing Youth Programme Initiative to help young talent find placements in the industry and been involved in Young Sparks National Schools Competition for the industry.

Mental Health First Aiders; we have two trained Mental Health First Aiders in the business (with more being trained out of our 2023 budget) and have an EAP provided by BUPA for all our people.

Employee Benefits Scheme; we have a whole host of benefits from personal career development and training, to regular social gatherings to encourage that all important human interaction and bonding between the various teams, to extra days off for birthday's. We also run a Rewards and Recognition programme to say thank you when one of our team does something brilliant.

Employee Surveys; We regularly ask our people to complete Staff Surveys so that we can check we’re doing the right things for them, and act on the insight received.