Encourage consumers to rediscover their love for the local high street.
With the increasing ease of online shopping, be it for clothes, gadgets or the weekly shop, we are all conscious of how easy it can be for consumers to overlook the local high street.
Aiming to combat this, ShopAppy.com and Bira have created the Love Local Day initiative to help consumers rediscover what’s on offer in their local high street. They have declared 14th February #LoveLocalDay and it is hoped that the campaign will drive visitors into local stores and generate appreciation and support for the traditional high street across the country.
An initiative that destination websites should get behind
A key objective for many BIDs and DMOs is to inspire consumers to explore and uncover more in the destinations they promote. The high street is a consistently valued attribute of town and cities, so naturally the ambition of getting people to rediscover their love for their own local town centre is an initiative that destination websites should get behind.
Destination websites provide business owners with a platform to promote their retail offering. We’re encouraging all BIDs and DMOs to extend this influence and support businesses further by endorsing #LoveLocalDay and shining a spotlight on local businesses. Sharing business pages and offers on social media may give your followers a reminder to not take their town centre for granted and encourage visitors back onto the high street.
Shopping locally presents personal, individual experiences to consumers that online shopping cannot match; from great customer service and assistance from an invested seller to being able to give back to the local economy. High streets play a key role in the establishment of a destination’s distinct character.
Bring to attention opportunities and experiences already on peoples' doorsteps
Here at DestinationCore, we're working alongside BIDs and DMOs to help highlight and bring to attention the great opportunities and experiences already on peoples' doorsteps. Our Advanced Search and Experience Finder features ensure that the services and businesses your town can offer are just a few clicks away. Perhaps this #LoveLocalDay you could assist the campaign by prompting people to search for a new local venue, leave a review of a valued business or simply pop onto their high street.
So, encourage people to visit the high street this #LoveLocalDay and to champion their favourite local businesses!
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