Built with

Showcasing the best of a vibrant and diverse location in Greater London.

Showcasing the unique personality of this vibrant Greater London location

The Problem

The Ilford BID came to us looking for a way to showcase the unique personality of their destination as well as highlight to potential visitors everything that Ilford has to offer. In Ilford was the consumer facing brand, but it had no online presence.

The Solution

Working with the client we created a cohesive set of business objectives:
Accurately reflect the personality of Ilford and showcase the locations retail and cultural offering
Increase awareness of what’s on in and around Ilford town centre
Encourage visitors to spend more money in the town centre via increased footfall and more frequent repeat visits
Celebrate and support the town’s independent businesses
Provide a demonstrable ROI for levy payers and investors/stakeholders

And then set about achieving them by bringing their In Ilford consumer brand to life through a place marketing website on our DC Pro platform combined with the built in automation offered through an automated events feed provided by Data Thistle.

The Ilford Food & Drink offering is vast and diverse. We used the DC Food & Drink Finder functionality to help users find the perfect restaurant or bar for their needs.

We also introduced the DC Automated Email Subscriber module - which integrates with the client Mailchimp account to send an automated digest of the latest news, events and offers from the website directly to the inbox of In Ilford email subscribers from content which is added to the site.

Visit Website

Modules installed include

Integration - Data Thistle Events Feed
Integration - Mailchimp Automated Subscriber Emails
DC Restaurant Finder
DC Experience Finder

The Results

We helped the client grow their online audience from 0 to an average of over 5,000 unique visitors a month in just 18 months, providing them with a platform to grow the In Ilford brand and attract new audiences to the destination.

We've helped them gradually increase on-site engagement, as more content has been added the bounce rate has decreased and dwell time and pages per session have increased.