In Colchester is the consumer website for the Colchester BID.
A consumer-facing website was vital to communicate with key audiences
The Problem
The Colchester BID team wanted to redefine how Colchester positions itself and a consumer-facing website was identified as a vital channel in communicating with residents, visitors within a 25-mile radius, students and people working in the town.
Colchester is renowned for its famous history but equally excited about its future. Our brief was to create a website that was truly reflective of this.
The Solution
We helped them create a new consumer facing brand, and then applied that brand to the DestinationCore platform to create a stunning looking website. Launched in August 2019 the feedback for this site has been superb.
During our initial research, we identified that there are 2.6 million monthly online searches within Essex for “things to do near me”. This is a huge volume of traffic which In Colchester should take a share of and was a key consideration which has informed both the site’s build and the content that’s since been developed.
The site is now being maintained by the BID team and looks as good today as it did on launch, demonstrating the success of our DC Pro platform.
Modules installed include
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DC Business Login
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Integration - Data Thistle Events Feed
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Integration - You.Smart.Thing
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Integration - Hello Lamp Post
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DC Availability Search
"Working with the DestinationCore team was a pleasure. We're so happy to see our brand brought to life through the website, it is extremely rewarding."
Sam Good, BID Manager at Our Colchester
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