IN COLCHESTER IS THE CONSUMER FACING WEBSITE FOR THE COLCHESTER BID.
A consumer-facing website was vital to communicate with key audiences.
The Problem
The Colchester BID team wanted to redefine how Colchester positions itself, and a consumer-facing website was identified as a vital channel in communicating with residents, visitors within a 25-mile radius, students and people working in the town.
- Colchester is renowned for its famous history but equally excited about its future.
- Our brief was to create a website that was truly reflective of this.
The Solution
We helped them create a new consumer facing brand, and then applied that brand to the DestinationCore platform to create a stunning looking website. Launched in August 2019 the feedback for this site has been superb.
DESTINATIONCORE PRO
- Our Pro website package provided In Colchester with a wealth of user features, which were a perfect fit for the brief, such as our pre-built business directory, powerful events functionality, plus an offer and competitions section.
AUTOMATED EVENTS SECTION
- An integration with Data Thistle events data means the client never has to manually add an event to the DCMS, and also ensures the site is a true source of information on local events for visitors and local residents alike.
CAMPAIGN FUNCTIONALITY
- Using our misc. pages and the famous DestinationCore content builder the client is able to easily create campaign landing pages to support seasonal hooks such as Christmas and summer holidays content.
Modules installed include
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Business Login
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Integration - Data Thistle Events Feed
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Integration - You.Smart.Thing
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Integration - Cookie Consent (Cookiebot)
The Results
- Top performing months see over 50% of users view a business directory page – above the industry average of 18%.
- 60% on-site engagement rate.
- 20%+ of users view events content each month.
- 82% of users view content on a mobile device demonstrating the value of the website as an online tool.
- Ave. session duration of 2 mins+ each month.
OVERALL IMPACT: 200% growth in website traffic in six months directly after launch.
"Working with the DestinationCore team was a pleasure. We're so happy to see our brand brought to life through the website, it is extremely rewarding."
Sam Good, BID Manager at Our Colchester
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