Transforming the online presence for an historic city
City, coast and countryside – NewcastleGateshead’s website has it all
The Problem
The NewcastleGateshead Initiative is the DMO representing Newcastle, Gateshead and the surrounding areas. The team came to us frustrated with their existing website solution – feeling that their current provider was offering poor value for money.
Our brief was to design and build a consumer-facing website that was reflective of the personality, warmth and friendliness of the city, as well as showcasing the variety of offer in NewcastleGateshead as a place to enjoy city, coast and countryside, therefore encouraging longer stays.
Our brief was to design and build a consumer-facing website that was reflective of the personality, warmth and friendliness of the city, as well as showcasing the variety of offer in NewcastleGateshead as a place to enjoy city, coast and countryside, therefore encouraging longer stays.
The Solution
Utilising the Advanced Package on DC Pro, we created a site centred around editorial content, events and a comprehensive directory to showcase the city’s offering.
We incorporated clever search and filtering options onto key pages of the website to allow users to personalise their online experience.
Additional modules including the Experience Finder also give users additional opportunities to tailor the website’s content whilst the Itinerary Builder, to be added later in the year, will allow future visitors to plan their trips in detail.
The inclusion of the Events Package also ensures the site is the source of information on local events for visitors and local residents alike.
Our solution has helped transform their online presence by improving the user experience and offering greater value for their members.
Visit Website
We incorporated clever search and filtering options onto key pages of the website to allow users to personalise their online experience.
Additional modules including the Experience Finder also give users additional opportunities to tailor the website’s content whilst the Itinerary Builder, to be added later in the year, will allow future visitors to plan their trips in detail.
The inclusion of the Events Package also ensures the site is the source of information on local events for visitors and local residents alike.
Our solution has helped transform their online presence by improving the user experience and offering greater value for their members.
Modules installed include
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DC Public Submissions
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DC Experience Finder
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DC Itinerary Entry Type
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DC Accessibility Toggle
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DC Location Categorisation
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DC Availability Search
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B2B Website
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DC Tiered Membership Structure
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Integration - Data Thistle Events Feed
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DC Multi-site CMS
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DC Global Categories Module
"We were really impressed by the simplicity of the CMS - it's so easy to make changes. We were blown away by the Marketplace Module which makes sure our website is foolproof."
Lisa Kelly, Digital Marketing Manager, NewcastleGateshead
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