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The Bury St. Edmunds and Beyond DMO exists to showcase everything that's good about Bury St. Edmunds and the surrounding area.

Personalising the online experience with content was key for this DMO team

The Problem

The Bury St. Edmunds and Beyond DMO exists to showcase everything that's good about Bury St. Edmunds and the immediate surrounding area.

The team were keen to improve by content editing experience across the site by reducing the need for duplication when editing content and wanted to introduce a more streamlined and efficient way to build campaign pages.

They were also seeking to increase user engagement with key content on the site and set the following benchmarks:

Increase % of users viewing a business directory page
Increase % of users viewing an event listing
Increase % of users viewing an offer
Increase % of user viewing blog content
Increase dwell time on site
Increase overall engagement

The Solution

We have worked closely with the Bury team to re-platform the current site and they're now utilising our most popular platform - DC Pro.

We have identified iterative User Experience improvements to help improve the on-site experience and increase engagement, whilst also updating the design to reflect the evolving vision and ambitions for the DMO.

New features for multimedia such as the video player functionality on the homepage have been introduced and we have also improved the information architecture of the site to improve the user flow around the website.

With the Campaign Section module installed, it provides content hubs for online marketing campaigns. This sits alongside the central business directory, providing content to help visitors plan their stay and inspiration for what to do during their visit.

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