The Bury St. Edmunds and Beyond DMO exists to showcase everything that's good about Bury St. Edmunds and the surrounding area.
Personalising the online experience with content was key for this DMO team
The Bury St. Edmunds and Beyond DMO exists to showcase everything that's good about Bury St. Edmunds and the immediate surrounding area.
The team were keen to improve by content editing experience across the site by reducing the need for duplication when editing content and wanted to introduce a more streamlined and efficient way to build campaign pages.
They were also seeking to increase user engagement with key content on the site and set the following benchmarks:
- Increase % of users viewing a business directory page
- Increase % of users viewing an event listing
- Increase % of users viewing an offer
- Increase % of user viewing blog content
- Increase dwell time on site
- Increase overall engagement
We have identified iterative User Experience improvements to help improve the on-site experience and increase engagement, whilst also updating the design to reflect the evolving vision and ambitions for the DMO.
New features for multimedia such as the video player functionality on the homepage have been introduced and we have also improved the information architecture of the site to improve the user flow around the website.
With the Campaign Section module installed, it provides content hubs for online marketing campaigns. This sits alongside the central business directory, providing content to help visitors plan their stay and inspiration for what to do during their visit.
Modules installed include
DC Advertising Module
DC Global Categories Module
DC Location Categorisation
DC Video Player
DC Cookie Consent Management
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