Built with

Creating a seamless, joined up customer journey and user experience - from online to in-centre.

Reflecting the brand proposition of the ‘go-to shopping destination’ for MK

The Problem

With the shopping centre having moved away from the ownership of the intu Group, the client was looking for outstanding value for money and lots of built-in automation in order to stretch marketing budget as far as possible.

The Solution

The Midsummer Place team selected DC Pro for their website. They wanted to create a simple navigation and slick user experience so that is is easy for users to find what they are looking for.

The Business Login functionality provides a password protected area where businesses can update their directory pages and add offers, events and blog articles related to their business. All content is approved by a site administrator before being pushed live. But it takes the stress out of the centre having to populate all the content with their small in-house team.

Submission approvals are handled via a dedicated section in the CMS, with options to set up auto approval for specific businesses, a ‘rejection flow’ which informs users of why submissions have been rejected as well as an ‘approval flow’ to inform users when their submissions are live.

Visit Website

Modules installed include

DC Business Login
DC Video Player

The Results

Web traffic increased by over 125%, year on year in Dec ‘22 and Jan ‘23

Average time on site has doubled in 12 months

Shopper WiFi sign-up is the top referral source to the website behind only Google and direct visits

"We've worked with DestinationCore for a couple of years now. Their strong technical knowledge coupled with their ability to communicate 'in our language', has led to a very effective working partnership. Together we have applied our learnings, they've taken our brief and worked closely with us to develop a brand-new website for our shopping centre."

Kirsty McGiff, Marketing Manager