DestinationCore | Midsummer Place: Shopping Centre Website on DC Pro…
Midsummer Place
DestinationCore One

Creating a seamless, joined up customer journey and user experience - from online to in-centre.

Reflecting the brand proposition of the ‘go-to shopping destination’ for MK

The Problem

With the shopping centre having moved away from the ownership of the intu Group, the client was looking for outstanding value for money and lots of built-in automation in order to stretch marketing budget as far as possible.

The Solution

The Midsummer Place team loved the simplicity of DC One, with the structure making it easy for users to find what they are looking for.

The Business Login functionality provides a password protected area where businesses can update their directory pages and add offers, events, blog articles or jobs related to their business. All content is approved by a site administrator before being pushed live. But it takes the stress out of the centre having to populate all the content with their small in-house team.

Submission approvals are handled via a dedicated section in the CMS, with options to set up auto approval for specific businesses, a ‘rejection flow’ which informs users of why submissions have been rejected as well as an ‘approval flow’ to inform users when their submissions are live.
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Modules installed include
  • DC Advertising Module

  • Integration - Mailchimp Automated Subscriber Emails

  • DC Business Login

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Want to know more about DestinationCore? Call, email or fill in the form.

Will Wright | Managing Partner

Tel: 01473 215656

Jane Petrucci | Customer Relationship Manager

Tel: 01473 215656

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